I want to talk to you today about personal branding and I’m not talking about the font that you’re going to use on your business cards. I’m talking about what do you stand for as a person. What is your vision, mission, and purpose in life?

  1. Vision (What) being what is it that you want to achieve? What type of lifestyle do you want?
  2. Mission (How) being how you’re going to achieve your vision.
  3. Purpose (Why) being why it is you want to achieve it. What makes you burn? What makes you get up in the morning to do what it is that you want to do? This is your essence as a human being.

I believe that when we know our true selves, in our core, that creates the proper filters necessary for identifying possibilities and creating a future and lifestyle we want; A life that’s fulfilling whether that’s in personal life or within business.

When this is absent in business, and ultimately the people who are running those businesses, that’s when we run into corporate greed and profit above all else.

I love Frank Kern’s quote, when he says “your revenue is directly proportional to the amount of good will that you put into your marketplace.”

So I believe, it starts with knowing what you want; visualizing what you want to achieve and then figuring out how to build the vehicle to get there.

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