The 3 Fundamentals of Branding

The 3 Fundamentals of Branding

Lets talk about branding, brand identity, and brand equity. What are these elusive terms? What do they mean and how do they apply to you in building your business and brand? I look at it simply, really. 1. Brand identity is how you see the world. 2. Brand equity is...
The 3 Fundamentals of Personal Branding

The 3 Fundamentals of Personal Branding

I want to talk to you today about personal branding and I’m not talking about the font that you’re going to use on your business cards. I’m talking about what do you stand for as a person. What is your vision, mission, and purpose in life? Vision (What) being what is...